Assemble

Contributed to Accedo’s modular OTT platform, focusing on design governance, cross-platform UX, and enabling consistent design practices across distributed product and delivery teams.

The Challenge
As the product evolved across different markets and disciplines, a key challenge was maintaining connection between the core platform, design system, and regional delivery teams.
Shared components, tokens, and design guidance needed to remain practical and usable across Web, Mobile, and CTV, while still allowing teams to respond to the specific needs of their projects and markets. This also meant creating clearer relationships between core platform capabilities and the solutions being developed regionally, while establishing shared UX principles and specifications for complex features where behaviours, edge cases, and platform differences were not yet clearly defined.

The Work
I established cross-team collaboration and governance practices to improve alignment between platform, design system, and delivery teams. I defined cross-platform UX specifications for features including EPG, Search, Trailers, Highlights, and Subscription, helping create a shared understanding of how these experiences should work across platforms. I also developed a contribution model for feeding regional solutions back into shared platform and design-system resources, and facilitated retrospectives and feedback loops to identify friction in design-system adoption, token usage, and governance.